Consumer & Market Analyst (Specialist) – Marketing Service Office, Kuwait
IKEA
Al Kuwait
5d ago
source : Monster

FUNCTION

Marketing Team is dedicated to supporting the organization s expansion ambition and creating a better everyday life for the many people.

KEY ASSIGNMENT

Obtain and Secure updated and timely information, data and insights about the local, regional and global markets and consumers through both internal and external sources.

Drive strategic analysis of the research findings and KPIs by leveraging consumer insights. In co-operation with key stakeholders ensure that conclusions are understood and used.

Build insightful future scenarios with a main focus on the market, competitors, consumers and customers.

Lead the dialogue and co-operation among all stakeholders (internal and external) who contribute with research results, metrics and data.

These include media agencies and suppliers of standard research such as Consumer Tracker, web / social analytics, etc.

Provide support for competence and accessibility to the market intelligence information / insights within the organisation (e.

g. service office functions and store managers).

Plan, create, develop and maintain a process of market monitoring and reports generating in respect of social, local, demographic trends and local and regional economies for each market.

Present professional recommendations based on findings from monitoring process and IKEA strategy.

Identify opportunities due to changes in the market

KEY SKILLS

Main global and local market information sources.

Consumer behaviour analysis, trends and market analysis as well as database management, media / web analytics.

Strategic planning processes in a retail business.

IKEA organisational knowledge, in particular the IKEA structure and work processes.

Business and marketing planning processes and metrics (including media and creative processes).

Budget management.

Supplier and procurement management (selection, agree objectives, secure engagement, reviews, etc.).

Ability to concisely summarize, analyze and report relevant findings and insights

Compelling, persuasive oral and written communication skills

Ability to build cross-functional relationships

Strong project management skills and ability to plan and prioritize work effectively in a fast-paced environment

DESIRED EXPERIENCE

Exceptional analytical, communication and presentation skills along with the ability to effectively influence via cross-functional partnerships, collaborations, and relationship building.

Ability to comfortably communicate with and present to senior management team members.

5+ years experience in research. In retail it would be a plus.

Proficiency with large datasets and data tools (e.g., CRM, social listening tools)

Track record of synthesizing inputs, drawing insights, and communicating to appropriate stakeholders throughout the company

Experience working successfully within a matrixed organization.

Strong interpersonal, written, and verbal communication skills.

Ability to work in a team or teams, working in multiple projects simultaneously.

Additional Information

A few more details for you

This position is full-time and is located in Kuwait. Some travel may be required. Please send your CV in English and tell us why you would be a good fit for this role.

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