Role Purpose :
Develop and implement fixed and convergence revenue enhancement strategy, plans and initiatives to grow existing fixed and convergence base revenue.
Drive CVM campaigns by using analytics models and tools to up-sell and x-sell fixed, and mobile towards convergence base.
Focus on ARPU growth and increase share of wallet from single as well as from multi account users. Establish, manage, automate and stimulate CVM platform base campaigns by segmenting offers based on the contextual needs of the customer base.
Enhance the CVM campaigns reach by enforcing digital and using existing (direct campaigns and Telemarketing) and new capabilities and channels (RAS, IVR, etc.)
Key Accountabilities & Responsibilities :
Work with the Director Fixed Segment, to propose and prepare the Ooredoo Kuwait Consumer fixed and convergence base revenue enhancement strategy (grow), Campaigns prioritization, Campaigns marketing design & Road maps for the different aspects under base revenue.
Contribute to the review of the Base Growth strategy and Road map on a monthly, quarterly, half yearly and annual basis.
Work on the Annual Budget preparation exercise with respect to Grow of customer base; make recommendation for and help to track the annual budget for GROW activities.
Management of Consumer Marketing GROW Activities. Deliver the Customer base revenue as outlined in the Annual Budget from the various retention related activities.
Oversee the roll-out of various customer growth activities, which are designed to increase Life Time Value, and improve the Life Cycle Management process for our customers
Set the pricing strategy along with Director Fixed Segment for the CVM Segment offering (GROW).
Develop and reshape revenue base offers for the fixed and convergence segment.
Ensure that the products and services are in line with the rules and guide lance of the Kuwait Regulatory body (CITRA).
Initiate customer insight and market research for CVM GROW activities.
Lead requirements and approve the brief for the Market Research projects related to the GROW in fixed and convergence segment.
Lead and approve business cases and Engagement Documents (ED) for new CVM product related (GROW).
Lead and approve Product Description Documents (PDD) for the Product Development team for CVM related technical implementation.
Assist in technical implementation as required by the leading PD team.
Define along with the PD team state of the art customer experience for CVM products and services Set script for all Telemarketing activities along with the corresponding CC / Sales Departs.
Propose and approve along with Comms department and Director Fixed Segment, all CVM related communication sent to the fixed and convergence customer base related do the keep initiatives.
Propose commissions and incentive systems for the all GROW related activities with Sales department in alignment with Sales Channel Director and Director Fixed Segment
Propose commissions and incentive systems for the retention outbound internal and external teams in alignment with key stakeholders
Collaborate with the regulatory department in defining the submissions and getting the approval for the CVM products and services to regulatory body (CITRA).
Provide the inputs for the training of all internal and external front lines that are involved in the CVM campaigns execution.
Ensure in coordination with Customer Care that all CVM related partners are briefed and trained on the execution of the fixed and convergence CVM campaigns Develop post launch analysis on GROW activities and take corrective actions.
Monitor and report GROW KPIs and status against targets and budget.Develop and supervise monthly / weekly / daily monitoring and analysis of Consumer fixed and convergence GROW initiates within the different product groups and customer segments and propose adequate marketing actions accordingly.
Coordinate with different Divisions / Departments like Customer Care, Sales, Finance, Segments team, Product Teams, BI, Communication, Technology and any other relevant internal or external teams for road-map execution.
Ensure the correct and timely training of relevant staff on GROW programs / activities.
Document and review the Customer GROW Processes as needed.
Deliver & coordinate corresponding campaign requirements to be delivered to the CMS team for campaign execution.
Defines strategic segments to be targeted for specific offerings Attend Marketing meetings as required with different Divisions / Departments.
Proactively take responsibility for self-improvement by staying well informed of developments, knowledge and
innovations in relevant field of expertise.
Other duties as directed by supervisor or other superiors.
Undertake regular on the job training to ensure that direct / indirect contributors
Qualifications / Requirements :
Required 5-6 years of experience based on progression ladder in a similar environment (consumer service industry)
Minimum 4 years in telecom CVM with proven record of accomplishment of executing revenue stimulation campaigns.
Experience in using SQL and CVM tools on daily basis.
Creative and Analytical mind with desire to grow business.
Drive & lead the cross functional projects.
Ability to do multitasking and work under tight schedules.
Strong knowledge of local market conditions and potential target market / customers will be advantage.
Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.
Fluent verbal / written communication in English. Arabic an advantage.
Good knowledge of MS Office applications like Excel, Word etc.
Bachelor degree in Business, Marketing, engineering or a related discipline from a recognized institution.
Project Management certification is an advantage