The Search Marketer will play a key role in defining the market position and ensuring the service is front of mind in both the consumer and business user's consideration.
The Search Marketer will be responsible for working with product and engineering to ensure a search friendly platform, create and deliver the campaign strategy that will maximise visibility in search and support further initiatives to deliver against the wider marketing strategy.
Client DetailsA rapidly expanding online platform with significant market penetration and huge potential for growth is developing digital interactions between buyers and sellers to provide a seamless customer experience for a growing online market.
DescriptionOperationally you will own the search marketing function and ensure it is connected with the rest of the business.
Content creation, keyword research, and reportingManaging ad campaigns across search engines, particularly GoogleUse insights derived from data to drive the path forwardMonitor and suggest improvements for usability, content and conversionDefine and deliver the road map that will achieve the company's strategic goalsBuild an operation that will bring the business closer to our audienceWorking directly with leadership team (reporting to Marketing Director)ProfileProven SEO experienceProven SEM experienceUnderstand all aspects of marketing and how it dovetails with searchComfortable utilising data to define decision makingFirm understanding of digital analytics tools (i.
e. Google Analytics, AWS, Webtrends etc.)Experience with social media would be an advantageBe a critical thinker - strategy, planning, negotiationFluency in English and Arabic is a mustJob OfferIn addition to full ownership over the search function as the SEO / SE Specialist, this role will pay an attractive salary and offer occasional regional travel.