Essential FunctionsPlans and executes campaigns using digital marketing strategies in collaboration with key stakeholders.
Drives creation design scheduling final execution and reporting of various programs campaigns to increase traffic and conversion rates.
Reports to the trading team and works closely with marketing team CRM team content and design teams and other team members as part of a dynamic crossfunctional high performing team.
Works with the whole team to define the target market and how to reach it via SEO PPC SocialsActively participate in the development of new ideas content mapping interactive journey mapping and functionality to ensure delivery experiences that result in significant and measurable improvements in conversion rates.
Serves as marketing liaison and provide management oversight to designated 3rd party vendors.Provides guidance and direction to crossfunctional teams and external resources as needed.
Preferred Education and ExperienceMinimum 2 years of experience in Business Marketing with a focus on digital and or eCommerce preferred.